Related posts:No related photos. Previous Article Next Article Growth rises with innovation strategyOn 2 May 2000 in Personnel Today Comments are closed. Involving employees and pursuing a strategy of innovation has reapedspectacular growth for British firms, industrialist Nigel Crouch told theconference.Crouch, head of the DTI’s Innovation Unit and a judge in Personnel Today’sAwards, reported how firms as diverse as Pfizer, Ragdoll Productions andDolland & Aitchison have dramatically boosted sales and profits throughinnovation.”When we asked our ‘living innovation’ companies, ‘What is it like towork here?’, they invariably talked about openness and trust. People arelistened to, there is a friendly atmosphere, people work hard but also have alot of fun,” he told delegates.Dolland & Aitchison’s sales growth was prompted by an innovative rewardprogramme, Crouch said. The retailer lets staff nominate a fellow employee foran “Incredible colleague award”. The prize is a “Jim’ll fixit”-style day out, courtesy of the company, such as driving a racing cararound Silverstone.Firms must have a genuinely “blame-free” culture, where takingrisks is encouraged. “I am not talking here about organisations whichclaim to be blame-free, until someone gets it wrong and gets their legs cut off– or worse,” Crouch said.