CoSIDA Academic All-District/All-American selections and First Team All-Conference athletes who meet all-academic nomination criteria are automatically named First Team All-Academic. D Megan Rickert Houston Baptist So. Round Rock, Texas 4.00 Nursing F Juliana Ocampo Lamar Jr. Bogotá, Colombia 3.68 Management 2017 Soccer Student-Athlete of the Year: M.J. Eckart, Lamar D Nikki Schaaf McNeese Sr. Cypress, Texas 3.61 Nursing Southland Conference All-Academic Teams are voted upon by a head coach, sports information director and academic/compliance staff member from each school. Student-Athletes of the Year are voted upon by an awards committee which consists of one administrator from each member school. Voting for one’s own athletes is not permitted. 2017 Soccer All-Academic Second Team F Ashley Smith2 Central Arkansas Jr. Plano, Texas 3.81 Management MF M.J. Eckart*2 Lamar Sr. Flower Mound, Texas 4.00 Exercise Science F Dylan Owens* Abilene Christian Jr. Willard, Mo. 3.77 Advertising and Public Relations F Chloe Fifer2 Abilene Christian Sr. McKinney, Texas 3.87 Interdisciplinary Programs 2017 Soccer All-Academic First Team MF Ellee Hall2 Houston Baptist Sr. Uintah, Utah 3.55 Biology F Megan Baer Abilene Christian Sr. San Antonio, Texas 3.91 Communication Disorders MF Alex Moore2 Central Arkansas Sr. Yukon, Okla. 3.40 Nursing F Kaitlyn Joy^ A&M-Corpus Christi Jr. Dripping Springs, Texas 4.00 Environmental Science D Stacia Carroll* Central Arkansas Sr. South Jordan, Utah 3.71 Health Science/Physical Therapy F Madison Hall Stephen F. Austin Sr. Shreveport, La. 3.25 Kinesiology Eckart, a native of Flower Mound, Texas, holds a perfect 4.00 grade point average while majoring in exercise science. She was a First Team All-Southland Conference selection this season as well as an All-Tournament pick after the Cardinals’ championship run. Now a two-time all-academic honoree, Eckart was second on the team in goals scored (six) while playing 1,824 minutes. D Marie Lund* Lamar Sr. Bergen, Norway 3.38 General Business MF Hanna Barker* Stephen F. Austin Sr. Farmers Branch, Texas 3.23 Kinesiology Pos. Name School Cl. Hometown GPA Major F Taylor Pritchard Sam Houston State So. Helotes, Texas 3.76 Kinesiology D Carli Arthurs^% Stephen F. Austin So. Lewisville, Texas 4.00 Mathematics Pos. Name School Cl. Hometown GPA Major Four additional members of this year’s selections are also returning picks from the previous all-academic teams, including Abilene Christian’s Chloe Fifer and the Central Arkansas duo of Ashley Smith and Alex Moore. To be eligible for all-academic distinction, an athlete must hold a minimum 3.00 cumulative grade point average through the semester prior to the sport’s championship, completed at least one full academic year at the nominating school prior to the current season, and participated in at least 50 percent of the team’s competitions during the most recently completed season. Student-Athlete of the Year nominees must have hold at least a 3.20 GPA and have completed at least two years of athletic competition at the nominating school, including the current season. Abilene Christian and Lamar both lead with four selections. Central Arkansas and Stephen F. Austin each earned a trio of selections while Houston Baptist, Northwestern State and Sam Houston State all earned a pair. McNeese and Texas A&M-Corpus Christi each collected one all-academic spot. MF Beryl Smith Sam Houston State Sr. The Woodlands, Texas 4.00 Food Science and Nutrition MF Jayden Wheeler Northwestern State So. Heath, Texas 4.00 Education FRISCO, Texas – Lamar senior midfielder M.J. Eckart is the 2017 Southland Conference Soccer Student-Athlete of the Year, the league announced Thursday in conjunction with the All-Academic First and Second Teams. Southland yearly awards are presented by Ready Nutrition. D Shay Johnson Abilene Christian So. Coppell, Texas 3.90 Communication Disorders GK Lauren Lovejoy Lamar Sr. Port Neches, Texas 3.25 Kinesiology GK Alex Latham Northwestern State Sr. Bradenton, Fla. 3.84 Accounting Stephen F. Austin’s Carli Arthurs and Kaitlyn Joy of Texas A&M-Corpus Christi both earned automatic selections by virtue of national CoSIDA academic recognition. Joy was named to the CoSIDA Academic All-District team while Arthurs was honored with selection to the all-district list and was the Southland’s lone Academic All-American representative, earning third team distinction. * Automatic selection; First Team All-Conference^ Automatic selection; CoSIDA Academic All-District% Automatic selection; CoSIDA Third Team Academic All-American2 Two-time All-Academic selection# At-Large Selection
Calabar High School could become the most successful high school 4×400 metres team in the history of the Penn Relays this week. Led by the outstanding Christopher Taylor, Calabar will bid for a record eighth Penn 4×400 metres when the Relays begin on April 27. Calabar go into battle with the fastest time of all entrants. Upset last year by Jamaica College, Calabar won at Boys and Girls’ Championships in 3.8:76 seconds ahead of a strong STETHS team that also went under 3.10 at 3 .9..97 seconds. The Calabar effort could have been faster as Taylor, who has run 45.41 for the flat 400m this season, cruised his anchor leg in 46.6 seconds. By contrast, the 2015 World Under 18 winner geared up to 45.1 seconds when he finished Jamaica’s bronze medal run at last year’s World Under-20 Championships. In-form Anthony Carpenter, the runner-up to Taylor at Champs in 46.53, 400m hurdlers Aykeeme Francis and Malik James-King and Brandon Heath are part of coach Michael Clarke’s deep squad. Should they succeed, Calabar would break their seven-win tie with Bishop Loughlin High School from Brooklyn. With the legendary Herb McKenley at the controls, Calabar finished first in 1976, 1986, 1988, 1989 and 1990. Clarke was in charge and directed wins in 2013 and 2015. St Jago were third at Champs and will reassemble their fastest team after lending Anthony Cox to medley relay duty there. A win for St Jago would bring the Monk Street school level with Calabar and Bishop Loughlin with seven Penn 4×400 victories. However, the most likely upsetters are STETHS with the Champs Class One 800m 1-2 finishers Rayon Butler and Javauney James.
Arsenal manager Arsene Wenger Arsene Wenger has welcomed the decision by the FIFA taskforce that the 2022 World Cup in Qatar should be played in November/December – but says he is stunned that it has taken them this long to make the recommendation.Key officials met in Doha on Tuesday and reached their conclusion after fears the summer temperatures that exceed 40C could be a major health threat to the players and fans.The recommendation is expected to be ratified by FIFA’s executive committee next month and Wenger says it is the only way that the tournament can go ahead.Wenger said: “I just regret that it took them so much time to realise that it is impossible to play in the summer.“It makes sense, if you want people to survive there at the games, it is the only way to do it in a decent way, in a comfortable way for the supporters. I think about the players, you don’t worry. For the supporters, it is the only way. It is the right decision.“At the moment they have chosen Qatar for the 2022 World Cup. You knew that everybody would have to adapt to that decision and that it would be impossible to play in the summer.“After that everybody will have to reorganise their fixtures and their season. That will not be easy – I’m not a specialist of fixture organisations but I’m conscious that it will be in the middle of the season, especially for the Premier League.” 1
Newcastle United manager Steve McClaren has admitted their defeat to Arsenal has left him angry and disappointed.The Magpies put in a good performance against the Gunners and chances to score with Aleksandar Mitrovic and Georginio Wijnaldum squandering opportunities.The Gunners eventually claimed a 1-0 win with Laurent Koscielny grabbing the goal, and it left McClaren rueing his side’s ability in front of goal.He said: “We came here against the league leaders and I don’t think many teams will come here and dominate a game and create chances like we did today. We shouldn’t have lost the game but we have. We’re bewildered again.“We had chances to win the game, which would have been a major upset but I couldn’t fault the players. They were fantastic for 95 minutes. Their spirit and their work ethic [was good] and they controlled the game. They didn’t get the rewards today.“I’d be more worried if we weren’t performing like that but we are disappointed again. We’re angry and disappointed because we had opportunities.“We need to stick the ball in the back of the net. That’s your job and you’ve got to do it. We’re not quite ruthless enough.”
The St Conal’s garden crew with their pumpkinsWould you like the opportunity to grow your own vegetables, fruit, herbs and flowers? If so then the community gardens at St Conal’s Letterkenny is the place to become the modern day good-lifer!Since its inception in 2010 the garden has grown into a natural , sustainable and healthy community. The garden which holds over forty outdoor plots alongside four polytunnels, fruit picking orchards and an indoor gazebo is now accepting names from individuals for the 2014 growing season plot spaces. Alongside your plot space this year you will have the opportunity to get involved in tutored garden time and also some competitive growing!You can grow all sorts in the St Conal’s Garden!Community gardener Joanne Butler will be on hand one day a week to offer assistance and advice to all growers at St Conal’s.“Next year we will start a seed sharing & saving scheme along with a possible box scheme being launched at the garden ”One of the community groups involved in the garden this year is Cara House who are finishing up a very successful garden course there. Participants not only learned practical horticulture but also built a pallet garden, had a go at pumpkin carving, and made christmas pots which go on sale in a few weeks time .Chairperson of the gardens Ann Wilkilson said “increasing consumer interest in where our food comes from combined with concerns about air miles, GM foods and sustainability has led to a community garden renaissance here in which I firmly believe is growing by the year.”So if you would like to get growing with outdoor exercise and relaxation then come on and get involved in the community gardens at St Conal’s.Plot spaces are limited so call Ann on 0868591619 for more information .Busy at work potting some plants. ST CONALS COULD PLANT A NEW IDEA IN YOUR HEAD was last modified: November 18th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Joanne ButlerSt Conal’s Garden
Following Saturday’s game, the Bulldogs remain on the road to face Loyola Feb. 5 in a 6 p.m. contest. Drake Game Notes Drake begins the second half of the Valley season with a 5-4 league record and all five of those wins coming by double-figures. Print Friendly Version The Drake University men’s basketball team begins the second half of the Missouri Valley Conference season Saturday afternoon when it visits Indiana State. Tipoff is set for 1 p.m. CST at the Hulman Center on ESPN3. Drake has won its last two road games and four of its last five overall outings. In its last game, Drake suffered a 69-55 defeat to Illinois State in what was Bulldogs second home loss of the season. ESPN3 Live Stats Story Links Live Audio Nick McGlynn continued to lead the Bulldogs with 15 points and seven rebounds in the Bulldogs’ last outing and has shot 55.9 percent in the team’s last three outings. Head coach Darian DeVries’ 16 wins are already the fifth most by a first-year head coach in Drake history and one win away from matching last season’s win total.
THE ANNELIES ILENA Pic: marinetraffic.comA massive fishing trawler has been detained off the coast of Tory Island on suspicion of irregular fishing.Killybegs HarbourThe Dutch-registered factory ship, believed to be one of the biggest in the world, was boarded earlier this morning.It is being guided into Killybegs Harbour by the LE Roisin at present where it will be boarded and a full inspection carried out. The Annelies Ilena is a 14,000-tonne vessel that can hold vast quantities of fish.It is the 13th fishing vessel detained in Irish waters this year. FACTORY FISHING SHIP DETAINED OFF COAST OF TORY ISLAND was last modified: November 22nd, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:detainedfishing trawlerKillybegs Harbour
Share Facebook Twitter Google + LinkedIn Pinterest On September 6th, six Anthony Wayne FFA members attended the Fulton County livestock judging competition at the Fulton County Fairgrounds. During the event the competitors were required to rank different species of livestock ranging from cattle to swine. They judged the animals based on their muscle quality as well as structural correctness. This event gave members a look into what it takes to properly evaluate the animals for market. The Anthony Wayne FFA team consisting of Nicole McMullen, Tayler Common, and Lila Common placed first in the high school team division. Tayler also placed second as an individual in the high school division.Common said “It was very fun and I learned a lot about livestock”. Overall, it was a successful competition, and was an excellent opportunity for students to begin preparing for the FFA general livestock contest in the spring.
As your service member gained independence they used and will continue to use different assistive technologies such as a walker, hearing aid, computer software, eyeglasses or even a limb. As a military caregiver you’ll need to be familiar with how your service member’s assistive technology operates or functions so you can help with its maintenance and be a troubleshooter when it doesn’t work properly. The article, What Military Caregivers Need to Know about Assistive Technologies, will guide you in learning about assistive technologies and provides resources for additional assistance.This post is part of a series of Military Family Caregiving posts published on the Military Families Learning Network blog.
Paper Boat, a fledgling Indian brand from Bangalore-based Hector Beverages, is aiming to hold its own in the country against global giants like Coca-Cola and PepsiCo. But can traditional Indian drinks really give popular colas and juices a run for their money?When Neeraj Kakkar, a former Coca-Cola executive, turned entrepreneur in 2010 and set up Hector Beverages, competing with the cola giants was the last thing on his mind. Bitten by the entrepreneurial bug, Kakkar zeroed in on the beverages market (after rejecting ideas in areas like education, child care and women’s empowerment) simply because it was familiar territory; he had worked with Cola-Cola in India for seven years and was part of its senior management in the country. As an entrepreneur looking at the growing popularity of functional beverages worldwide, he felt it had potential in India, too. It was just a business decision.But today, Kakkar sees himself and Paper Boat as “protectors” of traditional Indian beverage recipes. “At Hector Beverages we believe that if we don’t do something now these recipes will disappear in the next 20 to 30 years.”Management consultancy firm Wazir Advisors estimates that the unorganized market for ethnic beverages in India is around $200 million to $250 million, while the organized market is barely 1% of this. Paper Boat is the dominant brand in this segment with the largest portfolio of flavors. Others include Dabur India, PepsiCo, Coca-Cola and Parle Agro. These players have only the one or two flavors — primarily mango or lemon.V.T. Bharadwaj, managing director at Sequoia Capital, an investor in Hector Beverages, considers Paper Boat to be a “path breaking” product which has the “potential to transform the beverages landscape in India.” He points out that unlike the U.S., which has traditionally been dominated by colas, India has a short cola history. “India has a rich history of traditional beverages and it’s a shame that no one has tried to present them in an attractive and aspirational manner.”According to Bharadwaj, branded ethnic beverages are a category that was “waiting to be created” in India. “It is category that is waiting to explode and has the potential to break the back of the cola market.”According to market estimates, in the first half of 2016 Coca-Cola and Pepsi were pushed out of the top five highest sold beverages in modern trade outlets in India by fruit juices from Dabur and PepsiCo, and the decades-old rose drink Rooh Afza from Hamdard. Commenting on this in a media interview, Devendra Chawla, president, food and FMCG brands at Future Group, said: “Traditional drinks and tastes have come out of the shadows. The past few decades saw high decibel marketing and commitment of resources from global brands, but consumers are going back to favoring what they perceive are healthier and traditional flavors.”Global trends also show cola growth slowing down. In another media interview, Euromonitor India country manager Janaki Padmanabhan said: “Globally, cola carbonates have received a lot of negative publicity due to high sugar content and lack of nutritional value.”On the Traditional TrailInterestingly, Kakkar and his co-founders Suhas Misra and Neeraj Biyani (both former colleagues at Coca-Cola) and James Nutall (a packaging industry professional in the U.S.) thought of Indian beverages only after their first two product launches — Frissia, a protein drink (in 2011) and Tzinga, an energy drink (in 2012) — failed to create waves. Even as the co-founders were grappling with what to do next and exploring other functional beverages such as vitamin water and smoothies, they hit upon the idea of traditional Indian drinks serendipitously. (Misra and Nutall later exited the company in 2014 and 2015 respectively.)In the summer of 2012, Nutall’s parents were visiting India and he wanted to buy Aam Panna for them — a refreshing raw mango drink that Misra’s mother used to send daily with his lunch to help him keep cool during the scorching heat of New Delhi. (Hector Beverages moved its headquarters from New Delhi to Bangalore in 2014.) While Nutall’s colleagues cautioned him against buying Aam Panna from street vendors to avoid “Delhi belly” (an upset stomach), despite searching in various shops Nutall couldn’t find a safe alternative. “This is when we realized that traditional Indian drinks could have a great market if produced and packaged hygienically. We didn’t do any formal market research. We just followed our instincts,” says Kakkar.Paper Boat has sailed a long way since then. From two flavors in 2013 — Aamras (sweet mango) and Jalzeera (cumin and lemon) — Paper Boat currently has a portfolio of 13 flavors, each comprising specific Indian spices and condiments. The flavors include Aam Panna (raw mango), Jamun Kala Khatta (Indian black berry), Kokum (a berry belonging to the mangosteen family), Anar (pomegranate), Chilli Guava (guava), Neer More (curd-based) and Thandai (milk-based). While all these flavors are available in 250-milliliter doy packs (sealed flexible plastic bags designed to stand upright), the company recently launched Aamras and Anar in 500 milliliter tetra carton packs also.All Paper Boat drinks are made without preservatives, added color or carbonation, and on average it takes the firm 18 months to develop a flavor from idea to launch. Currently, 11 flavors are in the pipeline in different stages of development and are scheduled to be launched by the end of 2017.Hector Beverages has two manufacturing plants — one in Manesar near New Delhi and the second in Mysore near Bangalore. Manufacturing capacity has increased from one million packs per month in August 2013 to eight million packs per month at present, while distribution has increased from 20,000 outlets to 120,000. Kakkar and Biyani are looking to double capacity by the end of 2017.Last year, the company partnered with Indo Nissin Foods for distribution and with this they expect to further ramp up their distribution substantially. Funds, they say, are not a constraint. So far, Hector Beverages has raised$42 million from angels and venture funds like Sequoia Capital, Catamaran Ventures and Foothills Ventures. While Kakkar is tightlipped about sharing any details on revenue and profitability, he says the company has been “growing more than 100% year on year.”Making Traditional ContemporarySo what is the secret of Paper Boat’s success? Kakkar lists authentic recipes right on top. In food, he notes, the central piece is getting the recipe right. “The traditional way to develop a product is at the center of different nodal points. But in a country as diverse as India, trying to satisfy all groups doesn’t work. So when we develop a recipe we try to get it as close to any one group as possible,” says Kakkar. Adds Biyani: “We are extremely strong in product development. Whether it is identifying the right vendors, sourcing at the right time or establishing the right processing standards, we have developed a very strong knowledge base.”Biyani cites an example. For making Aamras, the firm uses only naturally ripened mangoes in order to produce the most authentic taste. This requires that each mango must be monitored individually from when it should be plucked to whether it should be put on hay or on coconut leaves for ripening to deciding when it is ready for processing. All this in turn depends on natural factors like temperature, humidity, rainfall and so on. “We buy thousands of tons of mangoes and for every single mango to be individually monitored not only requires a large and trained manpower but also passion and dedication. This is true for each of our products,” says Biyani.The other key pillars of Paper Boat’s success are its design, packaging and messaging. Infusing tradition and authenticity with a contemporary feel has been central to Paper Boat’s philosophy. Shripad Nadkarni, formerly director of MarketGate Consulting, a strategic business and market consultancy firm and creator of Paper Boat’s brand DNA, recalls that right at the beginning the firm realized that “traditional” and “authentic” had the inherent danger of being perceived as “old and stodgy.” To safeguard against this, they added the concept of “alive.”“The balance between ‘alive’ and ‘authentic’ is very important,” Nadkarni says. “We were clear that whatever we do must connect with today’s consumers. So while the product itself is traditional and the recipe and ingredients are all about authenticity, the packaging, design elements and communication, etc. are all contemporary.”Nadkarni, too, is a former Coca Cola executive. From 2000 till 2005 he was vice president of marketing and head of new beverages at Coca-Cola India. After quitting Coca-Cola, he set up MarketGate, which he later sold to the Publicis Groupe. Nadkarni, who is an angel investor in Hector Beverages, set up Fingerlix, a ready-to-cook food startup earlier this year.Nadkarni believes that India is “at the cusp of a taste revolution.” He notes that as a society, India has long suppressed the need to indulge. “It is only now discovering the whole aspect of indulging in taste and we are seeing this in food and beverages.” Adds Bharadwaj: “Products like Paper Boat are also tapping into a sense of a confident India that is now comfortable with its roots and product history.”Harminder Sahni, founder and managing director of Wazir Advisors, agrees. “Indians are now proud of being Indians. I see this trend gaining ground especially with xenophobia becoming stronger in the Western world. Also, India has so much diversity and therefore variety in all things ethnic — food, drinks, clothes, handicraft, music, etc. This offers a huge opportunity.” Sahni adds that Paper Boat is on the right track in tapping into the “ethnic mood” of the Indian market. “Paper Boat has a unique positioning and a great understanding of consumers leaning towards ethnic products with modern packaging and hygiene. Haldiram’s in sweets, snacks and fast food, and Patanjali Ayurved in FMCG [fast-moving consumer goods] are on the same track.”Devangshu Dutta, chief executive of consulting firm Third Eyesight, points out that food flavors are “deep-rooted in our psyche” and “familiarity and habit” attract us to flavors that we grew up with. He believes that Paper Boat has “very successfully tapped into this need for familiar flavors, while riding on smart branding and modern packaging for convenience, safety and shelf life.”Ramesh Kumar, professor of marketing at the Indian Institute of Management Bangalore, says: “Paper boat entered into the psyche of consumers in a unique manner — nostalgic emotions associated with cultural origins and ingredients. The brand’s strengths are associated with ethnic taste and recipes of the bygone era that are vanishing in a world of fast-foods.” Pointing out that Paper Boat “implicitly” offers a “healthy lifestyle,” Kumar adds that the brand’s pouch-style packaging and other design elements definitely give it a “contemporary appeal.” Harish Bijoor, brand-strategy specialist who runs his own firm, Harish Bijoor Inc., also thinks that Paper Boat’s strength is that “it is different in every way. It has used differentiation as the cornerstone of its brand strategy. Ethnic drinks was a rebel space — a rebel space against the carbonated cola beverages for sure. The packaging, which is unique, functional and efficient, led in this space. The pricing is premium and the advertising stance with conversations with consumers is unique as well.” Bijoor, however, inserts a note of caution. Pointing out that more than 60% of India’s population is below 35 years, he suggests that Paper Boat’s evoking of memories and its nostalgia for a simpler, carefree life is risky and could result in its being perceived as “geriatric.” He adds: “Classy and conversational is nice, but the volumes are not there. And while margins may be there for now, these will be under pressure as mass distribution needs will eat into them.”Coping with HeadwindsHaving tested the waters well, the challenge now for Paper Boat is to sail full steam ahead. Nadkarni observes that at present the brand value of Paper Boat is much more than its business value. “The brand value makes one think that it is a Rs. 1,000 crore ($150 million) brand whereas it is only a fraction of that. The big challenge for the team is to commercialize the strong bond that consumers have with the brand and bridge this gap,” he says.Distribution will play a key role in this. Juices and cold drinks have a universe of around five million outlets in India. Paper Boat is available in only around 2.5% of those. For an impulse purchase such as Paper Boat, visibility and accessibility are very important.This is even more critical as other players with strong distribution networks have spotted the potential in the segment and are making their moves. Dabur, a leading Indian FMCG firm and a leader in fruit juices, for instance, has recently launched traditional drinks under the brand Hajmola Yoodley. Hajmola is a popular brand of digestive tablets from Dabur comprising traditional Indian herbs, spices and edible salt and is estimated to have around 50% of market share in this segment. Interestingly, like Paper Boat, Hajmola Yoodley is also sold in doy packs with colorful graphics. While Yoodley is yet to make its mark, experts feel that it is only a matter of time.“What was unique to Paper Boat has been usurped by others and has closed the several windows of differentiation it had opened,” Bijoor says. “The brand now needs to think differently to grow and stand apart from the rest.”Paper Boat co-founders however are not fazed. Says Biyani: “We are way ahead in product development and are working on products others would not even be thinking of. Our processes are very different and are a strong competitive advantage. We are at a great place and the sky is the limit. We believe that we can actually give a run to the currently dominant beverages.” Adds Nadkarni: “There is no doubt that the category will grow dramatically. But Paper Boat has the first mover advantage and being the leader will benefit the most.”Meanwhile another challenge is the price point. At Rs. 30 for a 250-milliliter pack, Paper Boat is a premium beverage and priced more than double that of Pepsi and Coca-Cola’s products. Pointing out that Paper Boat’s price is intimately linked to the product quality, Bharadwaj says the company needs to address this challenge with ingenuity. According to him, if Paper Boat continues as a premium, aspirational category it can certainly grow to become a Rs. 1,000 crore brand. However, if it can break the price barrier it has the real opportunity to break open the cola market. “But you can’t break the cola market at this price point,” he notes. Related Items